About Shan&son

Shan & Sons Machinery Trading Company was established in 2000, an extraordinary machine tools,wood-working machines,power tools,measuring & cutting tools,shoe-making machines supplier with great achievement, enfacing competition and opportunity from globalization of world economy, will keep on making efforts to provide perfect products to customers by good reputation and comprehensive services, and we also establish a broader, deeper and more friendly cooperation with new and old customers. We are confident to move to a modern enterprise group. We pay much more attention to the quality of products, and has been certified by ISO9000 and ISO 14000. Each step of manufacture is carried out with strict adherence to the standards of these certifications. While many products have gotten CE,GS,UL certifications to constantly bring our customers reliable and high-quality products. You can count on us for quick and economical after-sale service solutions due to our well-trained worldwide dealer network. It is always our goal to develop our brand recognition based on exceptional customer service. The company has a complete technical group of experienced staff workers,engineers and sales managers We have costomers over many countries and regions,including US, Canada, Germany, UK, France, Italy, Denmark, Spain, Iran, India, Brazil, Argentina, Mexico, Chile, Venezuela, Australia,etc.     Market is the stage of products, as to products design, we have been continuously making technological innovation, and developing fashionable products that can meet the stream of the times, also we may take the products with varies shapes and patterns to fulfill customers’ needs and preferences, and we have received high praise from customers in overseas markets. According to our enterprise tenet of “quality first, customers first, and credit first” and market strategy of “making customer satisfy”, we periodically communicate with customers and learn from customers’ suggestions, so we can perfectly achieve win-win with customers by superior quality of products and considerate after-sell service.

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Posted by on April 27, 2011 in Uncategorized


Website Legal Issuses

With the development of Internet, website is becoming an ordinary platform for people to know a much larger and better world. As a website designer there are some legal issues I have to face during the creation of a web site. The section below discusses the legal issues I have known with the creation of a web.

The first one, I think people will be familiar with that, it is “copyright”. A party or a personal is guilty of copyright infringement if they violate the rights given to copyright owners. The rights included are preventing others from reproducing a work, distributing a work or publicly using for a work. So web designers should take care of this issue because maybe you violation will be a big damage that you wouldn’t retrieve.

There are three aspects related to the copyright list below was written by Brad Bolin.

  • Obtaining images for a web page. One of the chief attractions of the World Wide Web is the ability to use graphics to convey information to users. A sophisticated and subtle graphical presentation is the hallmark of some of the Web’s most popular sites. The following “rules of thumb” are meant to guide a web page creator when selecting images for incorporation into a page.
  • Developing text for a web page. The guidelines for text development are similar to those for obtaining images. Truly original text, developed by the creator of the web-site, may be used without copyright concerns. As with images, appropriating text from third-parties without permission is illegal, unless there is some substantial “fair use” justification for the taking. Use of third-party text pursuant to a license agreement should follow the terms of the license agreement. As for public domain works, one should never assume a work is in the “public domain” without independent investigation.
  • Developing Java Applets, JavaScripts, and ActiveX scripts. Like text and pictures, it is normally a violation of copyright law to appropriate scripting or programming from someone else without permission. Many parties have made their scripts and applets available for use by the public. In these cases, use is allowed as long as any requirements set forth by the programmer are followed.

The second is “Trademark” issue. A trademark is a kind of design by word, image or other elements in order to indentify the goods or services of a party. Actually we usually call this Logo. Trademark infringement usually occurs when one party use the mark which has owned by another party in such a way as to create a likelihood of confusion with the consuming public. With the development of modern society more and more famous brands we have known have their potential values. So some parties want to make profits of using these trademarks. But when we design a logo for company or a party we don’t intend to infringe to other parties only because a lot of inspirations are coming from the others. This is true but we need keep in mind we can borrow and must return it back after we have learned that, then re-create it to be my stuff.

The third legal issue is about “Domain name”. The selection and protection of a domain name maybe becomes the most detailed part when create a website. The domain names function as the address for a website, so it becomes more common at this booming Internet times.  When people want to obtain a domain name, if it is available a registration can be filed with InterNIC which administer the most common top level domain (.com, .org, .net, .gov, .edu) names. In order to better protect a domain name and to avoid losing a domain name , a wise owner should obtain a trademark registration on their domain name.

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Posted by on April 17, 2011 in Uncategorized


IMA 504 Ethic Paper

Since Internet has developed until now, it has become a main communication tool for our human. We share information through the Internet. It brings us convenience meanwhile we get unethical problems because of it.

Facebook  is a social network service, since February 2004 it first launched more and more people have become its loyal users. As of January 2011, Facebook has more than600 million active users. Users may create a personal profile, add other users as friends and exchange messages. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. After a long time use, most people addict it and login it everyday. So there is an unethical problem for us, playing facebook online during office or school hours. When our friends or interest groups share something in facebook, it will notic us immediate through text in order to let you log in to check what’s that. In fact most people indeed do that even they are working or in class. Quantcast estimates Facebook has 135.1 million monthly unique U.S. visitors in October 2010. According to Social Media Today as of April 2010, it is estimated that 41.6% of the U.S. population has a Facebook account. We can not image exactly how many time people spent on facebook while working or studying. But there must be a huge number. What the developer think is how to enlarge the number of people keep using their website and make profits, maybe they never think about the unethical problem which they bring to us.

The second unethical issue that Facebook brings to us is private information copyright. As we all know facebook is a platform that people can share words, image, videos with friends. If you share a picture which includes not only you to people all you know in your facebook account. And without the other people’s permission whether this is an unethical activity. Maybe what the information you share in your facebook account will ruin other people’s rights and interests.   In addition, all your data is shared with applications that you install. Which means now you’re not only trusting Facebook, but the application developers, too, many of whom are too small to worry much about keeping your data secure. And some of whom might be even more ethically challenged than Facebook. In practice, what this means is that all your data, all of it, must be effectively considered public, unless you simply never use any Facebook applications at all.

The third unethical issue I want state is some kinds of materials in the Facebook that are not suitable for youth and children. In Facebook people can easily find some pornographic, violent, racist and drug-related materials that is not good for young generation. The developer stated some term related to this issue but didn’t do anything. And the youngsters had deficits in self-control. The claims from neuroscientist Susan Greenfield will make disturbing reading for the millions whose social lives depend on logging on to their favourite websites each day. They will strike a chord with parents and teachers who complain that many youngsters lack the ability to communicate or concentrate away from their screens.

Lady Greenfield told the Lords a teacher of 30 years had told her she had noticed a sharp decline in the ability of her pupils to understand others. ‘It is hard to see how living this way on a daily basis will not result in brains, or rather minds, different from those of previous generations,’ she said. She also pointed out that autistic people, who usually find it hard to communicate, were particularly comfortable using computers.

More than 150million use Facebook to keep in touch with friends, share photographs and videos and post regular updates of their movements and thoughts. Facebook proved again this week that they are either the most unethical or clueless internet company in the world. An amazing accomplishment since Facebook is also one of the most promising, and certainly fastest growing, internet companies of all time. Facebook has been met with controversies. It has been blocked intermittently in several countries including China, Vietnam, Iran, Uzbekistan, Pakistan, Syria and Bangladesh on different bases.

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Posted by on March 3, 2011 in Uncategorized


IMA 504 Social Paper

The term Social refers to a characteristic of living organisms which can interactive with each other. In contemporary society, “social” has more widely meanings. In my opinion, different areas have their different social. In my business there are two social groups which I should take care of them. One is consumer which can pay us to get the services and products, and the other one is provider which can provide the products to us. The way how should connect with them will result in our business to be profitable or not.


The products we sell are mainly machinery. Shan & Son Machinery Trade Co., Ltd. has more than ten years experience of doing export and import business with machinery and tools. Our export products are mainly in the following fields: Machine tools, Drill press, Wood working machines, Metal-cutting machines, Air compressor, Generator, Air tools, Power tools, Measuring & cutting tools, Shoe making machine. The product offering is a solution for the problem which social have a genuine problem. The role of research here is to discover the consumers’ perceptions of the problem and the products, and we should determine how to take action against the problem. What the social wanted is what we should sell.


“Price” refers to what the consumer must pay in order to obtain the product. In export and import business, there are too many elements will affect the price, such exchange rate, policy, raw material price and so on. And this is the hardest part for business man to control, because we have many issues to consider. If the product is priced too low, the consumer may perceive it as being low in quality. On the other hand, if the price is too high, we will lose some consumers. As a successful business man must balance these considerations to win the business. These perceptions of costs and benefits can be determined through research and then used in setting the price of the product.


“Place” describes the way that the product reaches the consumer. After customer make the order, we will help to find the appropriate shipping company and arrange to ship the orders as soon as possible. During transportation, it is our responsibility to track the orders and contact with customers in order to let them know where their orders are. The more satisfaction we can win from customers, the more business opportunities we will get.


Promotion consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. This element will help us to let the social know us and the products. At the first beginning of running my company website, I would use social media platform as my main way to promote.

There are more than 80% major American advertising clients are using Facebook to promote. We can see that U.S. businesses and customers are beginning to accept social networking websites as a mainstream advertising platform. Facebook ads are very useful tool to promote company’s website, Facebook Page. Facebook Ads offer a specific ad type to what we want to drive traffic to. In research, I found that there are 17,660 persons who work in U.S. and their job is related about machinery trade. And there are two type ads I can choose to advertise.

  • CPC: Choose CPC(cost per click) advertising when our goal is to have people click through to our website or other destination. With CPC advertising, we can control the actual cost to drive each person to our site. Suggested bid price $1.49. If our Daily Budget is $50.00, that will drive and allow 33 users to our website or Facebook page. For monthly(30 days), it will cost $1500.00 and users will increase  to 990 users.
  • CPM: Choose CPM (cost per thousand impressions) advertising when our goal is to increase brand, product or service awareness. Suggested bid price $0.64. If our Daily Budget is $50.00, that will allow 78,125 to impress like or dislike. For monthly(30 days), it will cost $1500.00 and impression will increase to 2,343,750.

Twitter is a social networking and microblogging service that people can answer the question by sending short text messages to friends. People can open up their circle of contacts to an ever-growing community. Twitter has many uses for both personal and business. Besides Twitter is also a good platform to broadcast the company’s latest products, news and blog posts. In order to make more new customers and let them know the company well. We can use Twitter to quickly share information with people interested in our company, gather real-time market intelligence and feed back and build relationships with customers. In twitter we can also find relevant social to follow.

After we finish our account, we can paste the Twitter badge on our website in order to let people follow us on Twitter. East way to create and then paste. (choose button-enter username-copy& paste the code)


Business issues are often so complex that one agency can make a dent by itself. From doing trading business for a long time, the company has built a good relationship with the partners. There are 24 abroad partners and 242 domestic partners. Because of that it has proved that we can get the cheapest price with the same quality product.


In business issues, it is difficult to sustain unless the environment they’re in supports that change for the long run. Often policy change is needed. So we should catch up the latest policy in order to make the relative marketing program.

Each element of the marketing mix should be taken into consideration as the program is developed.

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Posted by on February 9, 2011 in Uncategorized


Shan&Son Machinery Trade Co., Ltd

Chapter 1 Abstract

Since 1989 people started to build up their own websites and upload information through Internet. Until now the technologies of web and Internet are developing in a rapid way. And it also affects the way people do business. People need to do business in a more efficient way to save more money and time. Website provides business man a platform which allows people to upload information as more as they can. And Internet is like a bridge to connect you and your clients together.

Therefore I was thinking to build a website for a trading company. The goal is to enlarge the business and easier to manage. With the help of Web platform, people are connected with each other so people with the same interest would click my website and then they maybe become our clients.

Chapter 2 Artists Statement is a website mainly introduce Shan@son machinery  trading company. (some information about company and products)

Shan&Son Machinery Trade Co., Ltd. is a company focus working on exporting products abroad. And now it has a global marketing network and distribute products to East Europe, West Europe, Southeast Asia, Middle East Asia, Africa, as well as South America. Working on global business for a long time, it has abundant experience of distributing Woodworking Machine, Shoe Making Machine, electric Power Tool, Measuring & Cutting Tool.

This website would help this company to make connecting with potential customers and some loyal clients. The customers would find all the machines they interest and including the detail information about that machine. Our customers can open an account and what they need is to create their Email address as account name and a password. With this key customers can login in their own account to view and track their orders. And people also can leave their feedbacks for us.

Logo design

Home page design

Contact us layer

Product layer

There are Four parts of Home Page.

First part- Navigation

There are “Home”; “About us”; “Partners”; “Product”; “Feedback”; “Contact Us” six options to maintain my website. Besides people can also select Facebook and Twitter to join us. Customer login will also be added in it. I will use CSS and Database for this part.

Second part-Content

This part was divided into two units, one for products including Wood-working Machine; Shoe Making Machine; Electric Power Tool; Measuring & Cutting Tool. People can click different products they interest. After click, it will jump to a new page, user can get more products information about the  type they have chosen. For example, if user want to know some information about wood-working Machine, they click it, the new page will come up. And in the wood-working machine, there are more products including different manufacturers, products and their features.

The other unit is about partners, people can choose it to know some information about our partners.

The Flash action script will be used in this part.

Third part-News

In the News part, users can know some latest news about trading business of the world. I will put a Search engine in this part, it is convenient for users to find the product model directly.

Html and database will used in this part.

Fourth part-Site Map

In the site map area, user can see all the links about the website. It is helpful  to direct users to the destination. Users will never loose the way in this website.

Chapter 3 Marketing (social media platform is a free & efficient way for business promotion)

Business Objective- powerful platforms for businesses to promote brand awareness, special product offers, and increase email opt-ins.

Social media are media for social interaction. Its platform is using web-based technologies to publish information.  Compare with industrial media platforms social media platform is still a developing area. But from internet was brought to our life until now, social media platform has become one of the most important media platform. A common thread running through all definitions of social media is a blending of technology and social interaction.

I will choose Facebook and Twitter as my main two social platforms. Facebook is the largest of the social networks until July 2010 there are more than 500 million active users. For Twitter there are over 44 million users are in the US and it has become the fastest growing social network. People also can join with us thru Facebook and Twitter. Form this way I think we can better promote our website. The first key to be a successful business man is never lose your customer.

Key Stats

Audience Statistics on Facebook:

138 million users in the US; 59 million users are Male; 76 million users are Female; ages 18-34 is the primary age group; users who interested in machinery industry are 13 million.

Audience Statistics on Twitter:

44 million users are in the US; 20million users are Male; 24 million users are Female; ages 18-34 is the primary age group; users who interested machinery industry are 5 million. Over 55 million tweets per day. New users are signing up at the rate of 300,000 per day.

Social Networks

Facebook is the largest of the social networks; most multimedia-friendly of the big three networks as members can post text, pictures, audio, and video, and share their physical location.

Twitter fastest growing social network; real-time information network. Often referred to as a micro-blogging, Twitter limits updates to 140 characters. For businesses, Twitter is one of the quickest ways to get a message out to people who may be interested in your activities, ideas, products, services, or events.

Pros & Cons

Facebook Pros:

Enhanced features- find people, make connections, email, IM, image/video sharing, etc.

3rd party applications for advertising.

Greater emphasis on deep connections- some report they use Facebook instead of email.

Targeting ability for display ads.

Facebook Cons:

Must “Like” for fan pages (businesses); must confirm “friend” for personal pages to see content.

Numerous applications and features could clutter message.

More difficult to navigate and update.

Twitter Pros:

Basic features- pure communication tool, find people, make connections, send messages, direct replies.

Easier to navigate and update, link to and promote anything.

Rapid responsiveness.

Cost advantageous vs. Facebook.

More people can be exposed to your message without any formal confirmation or even logging.

Twitter Cons:

Limited to 140 character for each tweet.

Limited functionality, no email,  no instant messaging, one single image, no video.

Easily abused for spam.

Relatively smaller user base.

No targeting ability; no display ads.


Summary- Facebook allows you to bid on your display ads two different ways. Both of them have positives, and negatives.

CPC- Cost Per Click

Positive: You will never pay more than your specified CPC bid.

Negative: You must maintain a high click through rate for your ads to keep being displayed.

CPM- Cost Per 1,000 Impressions

Positive: If your ad has a very high click through rate, your cost per click will be much lower than if you were to bid CPC.

Negative: If your ad has a very low click through rate, your cost per click can become higher than if you were to bid CPC.

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Posted by on October 14, 2010 in Uncategorized


Is Internet Art Valid?

Is Internet Art Valid?

IMA 505, Paper Three

Quan Yuan


Fine art describes an art form mainly developed for aesthetics. Today the fine arts include visual and performing art forms. In modern days more and more visual arts is widely considered to be a more descriptive phrase for current art practices. With the amazing development of our techniques, people are creating more and more arts with the help of those technologies. That’s how Internet art come. It is art which uses the Internet as its primary medium. The artists who work in this manner are sometimes we call as net artists. The ideas they are creating, make profound changes to those traditional art of the Beautiful. As Paul Valéry said “In all the arts there is a physical component which can no longer be considered or treated as it used to be, which cannot remain unaffected by our modern knowledge and power.” With the development of our society the way of people’s life is changing, at the same time as one part of life the art is innovating. We must accept great innovations to transform the entire technique of the arts, in order to help our people to understand an amazing and very notion of art.

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The brick and mortar way of art.

In the long road of human history, Art manifested humanity’s wisdom. In a lot of early art which it is a kind of activity, and the next is the result of artwork activity. The early art behavior is possibly humanity’s only experimental activity, and also it is the interlinked place between human and science. Here it is filling the exploration and reconsideration, and so it is an important aspect of the human mental progress. There are a lot of art forms, but the platform for audiences is limited greatly. For example in fine arts area, some works are valuable because they made from some great masters. So people are hardly to see them. As a matter of fact, this traditional art form limited the development of art in the public. Therefore the art itself can’t make a progress without any values. As far as I am concerned this is truly limitation for the brick and mortar way of art. In those times where selling art is difficult, art galleries are really a not safe harbor for self-representing artists and emerging artists to present their work, create their art and find their clients.  When in the same time they would find it very difficult to get an Art gallery to host their artworks. Since a long time artists were hoping and finding a way to help them better selling their artworks.

“Just as water, gas, and electricity are brought into our houses from far off to satisfy our needs in response to a minimal effort, so we shall be supplied with visual or auditory images, which will appear and disappear at a simple movement of the hand, hardly more than a sign.”

After 1990s the whole Internet has opened to the public and it developed at a tremendous speed. Until now we have to admit that Internet has become one part of our life, just as water, gas, electricity. So in that time the mainstream art world awakened to the telecommunications revolution of the 1990s, a new landscape of exploration had dawned outside its windows. Internet art or Net art matured at the same high pace with which digital technology itself has expanded. With the development of image-capable browser for the World Wide Web, Internet art has become a major movement with a global audience. By 1995 at very inception, eight percent of Web sites were designed and produced by artists, absolutely the artist got an great opportunity to shape a new medium. Since that time art were not only limit in the certain region for only small group people, all people around the world participate art event to be one part of art. The artists have more chances to share and sell their artist works and new ideas to the public. Like some famous museums the British Museum, Louvre Museum and so on they place more emphases on the website structure. Encouraged by a growing excitement over the Internet and museum exhibitions have brought internet art to the art’s future.

The humanity always in unceasingly explores, the new thing substitutes for the old thing, the new thought replaces the old thought, in order to seek the development. It is not so far since internet was first brought into our life, so Internet art is also being at the initial period of development. And present network art close connected with technology. As far as I am concerned low level technical art is not network art. The Internet art nowadays, the new technology is the big difference from the regular art and it is the foundation for the Internet art. In the future of Internet art, it is hard for us to imagine what is look like but one point we can make sure the Internet artists will take more emphases on interaction. Internet art is different from the traditional art, it relies on the entire national technology and the economical development. So business is also an important aspect for those artists. That means they should make more artworks at the same time they should be serious doing some business to keep this artificial exosphere developing. This market is competitive artists should understand and use the rule in order to survival. As I think in the future internet art area, a successful artwork is not only the artistic creation itself but also how can artist guide the artistic application of new technologies dominate the market.

“Our arts were developed, their types and uses were established, in times very different from the present, by men whose power of action upon things was insignificant in comparison with ours. But the amazing growth of our techniques, the adaptability and precision they have attained, the ideas and habits they are creating, make it a certainty that profound changes are impending in the ancient craft of the Beautiful. In all the arts there is a physical component which can no longer be considered or treated as it used to be, which cannot remain unaffected by our modern knowledge and power.”

In the future time people will rely on Internet much more than nowadays. Internet technology will provide much more spacious platform for artist. With the help of this platform, artwork will be created more and because the feature of the internet, more people could join. Internet art is like a platform that will integrate different types of arts as a whole. Thereby affecting artistic invention itself and it must bring an amazing change in the notion of art.  


We are on the high way of new technologies development. Art and science are connecting with each other. People need more interactive issues to attract them so I feel in the next several years there will be more artists to commit to the development of Internet art. However some people still feel misgiving about the Internet art. As far as I am concerned, there is nothing could be eternal. Moreover, we are in an era of rapid development of network. So Internet art is also art and it is more than traditional artistic characteristics. As the sam  as photography and the film strip they were significant vision technological developm ent of last century. Similarly, nowadays it will also inevitably affect the artistic development. What people talk today about Internet art is much more important than the development of movie and photography. Because it combines video, sound, hypertext, and it has been possible to link in the inexhaustible other texts and might enter by many kinds of ways. This already caused the hypertext to become a labyrinth. From what present people conceives the internet technology views, today internet art is only a beginning. We still have more to explore and develop. For art internet means comprehensive revival. We know that during modernism, each kind of art is isolate. Internet ties up each kind of art together From the Internet art development in America and Europe, we can see very clearly from the beginning it was connected with commercial interest. Therefore it doesn’t only demonstrate art but also demonstrate the new technical product. It is like visiting product exhibition if you visit this new media exhibition. And the difference is you may have a visit at any time anywhere so long as you are in the network area.

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Posted by on May 6, 2010 in Uncategorized


Our education is on the way of changing.

Our education is on the way of changing.

IMA 505, Paper Two

Quan Yuan


In the long history of Education, we were proud what we have done. People change their life through learning. We followed our teachers to learn in the class, we tried our best to finish the homework and different tests. And then besides those aspects, performance of class assignments, formative assessments and class participation along with standardized tests should be measurements of how students’ success. During the long time after we were born, we followed this educational rule rigorously, as a matter of fact we are one of the chess piece in the educational system. Since computer technology has been developed and Internet has rapidly brought into our daily life. It also brings a dramatically change to Education area. Today’s mobile technology enable helps people to have nearly 24-hour media access. According to new research from the Kaiser Family Foundation, many students are spending close to eight hours per day using entertainment media. Interactive multimedia devices and advanced network system are quickly becoming essential tools for helping teachers engage their students’ interest and make learning more interactive. The change of Education is inevitable, I think it is time to use technology to reread the rule of education. And also some people doubt that the school will be killed in the future. In my opinion no matter what will happen, the truth is old ideas would always be replaced by the new ideas, let’s face it.

Brick-and-mortar model of Education

“Teachers are willing to go the extra mile to help students succeed, but they need tools, time, trust, and support to do their jobs well.” In traditional way of education, students are over-reliable on teachers and textbooks. So Classroom, Textbook and Teacher became the main impression of the education for most people. In fact more and more people began to doubt the brick-and-mortar model of education, Sir Ken Robinson was one of them and he made a speech of “Do schools kill creativity?”

We followed this rule for a long time, students were more likely the chess pieces. The apparent value of a college degree force most people to get it after they got a high school diploma. And we all had the same experience that have to face the dramatically change of tuition and fees when we are on the way to seek a college degree. Students’ goal was easy to be understood but as a matter of fact it has been estimated that, in 2007 most people who had college degrees were not in jobs that required them. We have to doubt the old idea of education whether people should trust it? As far as I am concerned, in fact we are still stand at the edge of old model of education but the difference is we only need one step to stride across it. As times change, needs shift and students evolve, it’s important for schools to adopt appropriate innovations.

Today’s students have grown up using computers and technology in almost every aspect of their lives

The game between Paperback and e-Book(

Since paper had been invented it is always our main medium to record information. We found a way to learn, and we have kept it for a long time. As a student I have dealings with physical books all the time, and I have to face some problems that they bring to me and our world- High price, damaging environment and inconvenient for life. Publishers print too many books, many of which then get destroyed. As I know few books are currently published on recycled paper, and the inks are usually far from natural. After Kindle was invented, the situation is changing. We can instantly buy most any book you want for about $9.99 and it holds around 200 books at a time. People can store the books on the Amazon site if people don’t need them. It weighs less than a regular paperback. We don’t worry about travel a lot to pick up the books form library or book store. Just select them and they are near instantly delivered to you. As a matter of fact there is a lot of upfront cost to the environment but the paper book industry isn’t exactly particularly clean either. In an game of e-Book and paper book, we do not have many subjective views to eager to which exports will win. We just choose a better way for our education.

“The Shortest Distance Between You and Your College Degree.”

Today students can attend class anywhere in the world without leaving their home. Until now there are many different virtual school instructional and enrollment models. Instructional models range from fully independent self paced courses to semester based, teacher facilitated courses. Class range widely with anywhere from 25 students to as many as 200 students in each class section. Students keep in contact with their teachers and collaborate with other students through web communication tools. Virtual schools seem to be the logical extension of online education and student WebQuests.

These two videos are ads about Kaplan University. Our higher education system is on the way to innovate because people’s thought are changing, student’s needs are ranging and technology is improving. For students to get a degree on line has a lot of advantages. In my opinion, we don’t need to travel a long distance to a university especially for those international students. In addition tuition fees are dramatically changed over last decades. In contrast, education on line is much cheaper. Below that is a form about tuition and fee of StraighterLine.

What will happen of our education in future?

The latest education technology survey from the nonprofit group Project Tomorrow identifies the emergence of a new term-“free agent learners” which means “students who increasingly take learning into their own hands and use technology to create personalized learning experiences.”

For students in the future, classroom, teacher and textbook will no longer be the exclusive monopoly on knowledge, content and even the education process. Therefore, the truth is that students will use a wide range of resources including more electronic tools and applications to create a personalized learning experience. Let’s keep thinking, students can use digital resources to take tests online, play educational games, attend a seminar with students all over the world. Students will learning everywhere at any time they want. People can make a schedule with the studying partners to share opinion and collaborate with each other. There is no classroom anymore because it is everywhere what students should do is they should make an appointment to chat with their mentors when they are available on line. In my opinion this will make a dramatically decrease of tuition and fee. So that means more and more people will change their life via getting a degree. Nowadays, we are living in the times that technologies involve much faster than we can imagine. So keep eyes on and be well prepared to enter the education in future.


When talking about the innovation of the education, different people have different opinions. With the help of the modern technology, students can learn online instead of study in classroom. From students’ point of view, online courses require good time-management skills. An Internet-based course demands that you develop personal time-management skills. If not you will find yourself can not over a seeming insurmountable mountain of course work. Secondly online courses may create a sense of isolation. In the development of today’s technology, we have to admit that the academic atmosphere of online course would not reach the same standard of what in classroom. There is no whispering in the back of the room, no commanding presence at the front of the classroom pleading for everyone to listen. The online environment is a much different atmosphere that takes some getting used to. Nowadays, in contrast with classroom course, online course has not been accepted by most learners. The first important reason I think is the difference levels of the both academic degrees that students get from traditional class and online class. So there is a long way for online course become much popular and I trust there will be one day online course will predominate in the educational system.

“Our nation’s students already have a plan in mind for how to effectively leverage technology to drive student achievement and ensure that all students are well-prepared for the future, and they are, in fact, with or without the rest of us … executing a 21st-century education.”

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Posted by on March 21, 2010 in Uncategorized